Background:
Miran, driven by his own experiences of profound loss and the challenges of raising daughters as a single father, was inspired to create a non-profit organization dedicated to supporting and educating single dads. His vision was to build a community that empowers single fathers, providing them with the resources and guidance they need to succeed.
Overview:
Miran was dissatisfied with the appearance and overall representation of his existing site for his organization. He required a comprehensive rebranding, improved SEO, and additional enhancements to better reflect his mission. To achieve these goals, he reached out to the Beyond Web Development team for their expertise and support.
Project Goals:
The goal for Miran and Real Fathers Inc. was to create a descriptive and engaging website for his foundation that would also function as a hub for marketing and sharing content through a blog.
We undertook a complete redesign of the outdated site, transforming it into a modern and relatable platform focused on supporting single fathers. Key enhancements included the integration of a donation gateway to facilitate easy contributions, the addition of a blog for content sharing, and a video slider to showcase weekly father talks conducted via Zoom. These updates were designed to enhance user experience and effectively communicate the foundation’s mission.
Services Provided:
- Web Design/Development
We managed the transition from Real Fathers Inc.’s old GoDaddy site to a new WordPress platform. The redesign included creating more compelling visuals and engaging copy to better represent the organization’s mission and attract support. Our team focused on enhancing the overall look and functionality to ensure a more impactful online presence.
2. Hosting
Beyond Web Development’s hosting solution provided a more secure environment compared to GoDaddy, crucial for handling the volume of donations and sensitive payment information. Our hosting services included advanced security measures to protect both financial transactions and personal data. This ensured a safer and more reliable experience for users and donors alike.
3. Blog
To effectively communicate with the community they serve, Real Fathers Inc. required a robust blogging platform. We developed and published meaningful blog posts on a wide range of topics relevant to single fathers. These posts were designed to offer valuable insights and support, helping to engage and inform their audience.
4. SEO
We implemented a comprehensive SEO strategy by incorporating targeted keywords throughout the site. This optimization was aimed at improving the website’s visibility in organic search results. By enhancing the site’s search engine ranking, we ensured that individuals searching for resources related to single fatherhood would easily find Real Fathers Inc.
5. Social media/Marketing Strategy Call
The board at Real Fathers Inc. recognized the need for a stronger social media presence but lacked content for their existing accounts. The Beyond Web Development team collaborated with them to develop and launch a strategic social media campaign. This initiative helped to generate engaging content and effectively promote the organization’s mission across various platforms
6. Video editing
Real Fathers Inc. hosts weekly web conversations where single fathers share their stories and connect with others. We integrated these video conversations into the site and created clips for use as social media content. This approach not only enriched the website with valuable content but also enhanced the organization’s social media presence and outreach.
7. Strategy Calls
Real Fathers Inc. utilizes our strategy calls to gain valuable marketing advice and ensure that updates to their site are completed promptly. These sessions provide them with tailored insights that help drive their initiatives forward, keeping their message relevant and impactful. By working closely with our team, Real Fathers Inc. can quickly implement changes and enhancements to their website, allowing them to stay agile and responsive to their audience’s needs. This collaboration has been key in maintaining their strong online presence and effectively communicating their mission.
Conclusion:
After months of dedicated effort, extensive networking, and a comprehensive digital rebrand, Real Fathers Inc. successfully secured funding for their initiatives. This achievement reflects the impact of the strategic work undertaken and the enhanced online presence that helped attract crucial financial support.
