Background:
Maria was transitioning from her duties in ride-sharing to launching her coaching start-up, Olive Ave. Her ambition led her to Beyond Web Development’s Beyond Start-up Package, which was designed to support new businesses. Olive Ave required a well-structured sales funnel, a client booking platform, and a blog introduction to effectively manage and grow her coaching business.
Overview:
Olive Ave Coaching required a website designed for high visibility and optimized to convert social media followers into booked calls. It was crucial for the site to rank well in organic search results to ensure Maria’s message reached a broader audience. To support this, we set up a blog as a platform for sharing valuable content and engaging with potential clients.
Services Provided:
- Site Design
We built a brand-new website from scratch, tailored specifically to appeal to women in their 40s who are seeking a high-quality partner. The design focused on creating an engaging and visually appealing experience that resonated with the target demographic. This approach was intended to attract and retain visitors by reflecting their values and aspirations.
- Hosting
To accommodate the large volume of traffic generated from Olive Ave Coaching’s Facebook Group, we provided a secure and reliable hosting solution. The platform was designed to handle high traffic loads while ensuring data security and optimal performance. This setup was crucial for maintaining a smooth and trustworthy experience for visitors.
- Bookings/Calendar integration
We integrated Calendly into the site to facilitate seamless appointment scheduling. This solution allowed clients to easily book consultations and coaching sessions without hassle. The user-friendly interface streamlined the booking process, enhancing overall client satisfaction and efficiency.
- The Grow Zone Blog
The Grow Zone Blog was strategically aligned with Olive Ave’s social media campaign to maximize engagement. We coordinated content releases to drive traffic to the blog and funnel visitors towards a unique weekly offer. This integration helped to boost visibility and convert social media interactions into actionable leads.
- SEO/Local Business Listing
Our team optimized each page of the Olive Ave Coaching website to improve search engine rankings and attract local clientele. We also assisted in setting up and managing their Google Business page, ensuring accurate and compelling local listings. These efforts were aimed at enhancing local visibility and driving more relevant traffic to the site..
- Analytics
We implemented Google Analytics to monitor and analyze site traffic, including sources from social media. This setup provided valuable insights into user behavior and the effectiveness of various marketing strategies. By tracking these metrics, we were able to refine our approach and optimize performance for better results.
- Strategy. calls
Olive Ave Coaching relies on our strategy calls to effectively coordinate their blog and social media campaigns. During these sessions, they work closely with our team to gain inspiration and motivation, ensuring their content remains fresh and aligned with their brand message. The collaborative approach has not only helped Olive Ave Coaching maintain a consistent and engaging online presence but also led to numerous referrals from them, a testament to the positive experience and results they’ve achieved through our partnership
Results Achieved:
Olive Ave Coaching’s website has recently launched and we are excited to see the results of our collaboration in the near future.
