Background:
Roc is a veteran of Phoenix Radio and a Classic hip hop party DJ. Here’s his Resume
K.M.J.K. 107FM
Morning Show Co – Host
Art & Roc In Da Morning
Host of The Hip Hop Shop with Roc
5 hour mix Show
Music Director & On Air -Talent
Owner & Operator of Imperial Party People Promotion
Street Team for Major Record Labels 90’s -20’s
Member Of The Raiders Nation
Overview:
Hip Hop Shop Radio is the vision of Hip Hop Historian and Classic Hip Hop DJ Roc, who sought to create an online platform dedicated to streaming Old School Hip Hop 24/7. When Roc was ready to bring his concept to life, he turned to Beyond Web Development for their technical expertise and experience in transforming ideas into strong, recognizable brands.
The Beyond Web Development team embraced Roc’s vision and worked closely with him to build an online presence that would firmly establish his brand in the industry. Starting with a comprehensive assessment of his start-up needs, the team recognized that Roc required a complete solution from the ground up.
Through their dedication and commitment to excellence, Beyond Web Development helped Roc successfully launch Hip Hop Shop Radio, marking the start of a thriving new venture.
Services Provided by Beyond Web Development
To launch Hip Hop Shop Radio dot com, Beyond Web Development was hired to provide a budget-tactical approach to meeting all needs to get off of the ground. The following services were provided:
- Web Design/Development
Hip Hop Shop Radio required a visually appealing and functional website that would captivate its audience while offering seamless streaming capabilities. Beyond Web Development crafted a fresh, modern design that reflected the essence of Old School Hip Hop. The website was built to ensure listeners could easily stream the station, creating an engaging and user-friendly experience.
- Hosting/Management
For a secure and reliable online presence, WPEngine was selected as the hosting platform, complemented by Beyond Web Development’s Beyond Package. This combination provided the site with top-tier security, performance, and management. It ensured that Hip Hop Shop Radio would have a safe, stable, and efficient place on the web.
- Logo Production
The task of creating a logo was entrusted to Beyond Web Development’s top designer, who delivered exceptional results. The designer crafted a logo that perfectly encapsulated Roc’s vision for Hip Hop Shop Radio. The final product was a standout logo that would become the visual cornerstone of the brand.
- Online streaming integration with mobile responsiveness
To ensure listeners could access Hip Hop Shop Radio on any device, Securenet streaming radio service was integrated into the site. This integration allowed for smooth, high-quality streaming across both desktop and mobile platforms. The site’s mobile responsiveness guaranteed a consistent and enjoyable experience for users on the go. All of our site designs scale to look good on any size screen.
- Strategy Calls
Weekly strategy calls were conducted to keep the project on track and aligned with Roc’s business goals. These sessions covered critical areas such as analytics review and social media strategy, allowing Roc to make informed decisions about the direction of his business. The calls were an essential part of refining the overall approach and ensuring ongoing success.
- Search Engine Optimization
Beyond Web Development implemented a robust SEO strategy to help Hip Hop Shop Radio reach its target audience. The site was optimized to attract listeners not only from the local community but also from around the world. This strategic optimization positioned Hip Hop Shop Radio to make a significant impact in the competitive online radio space.
- Merch Design and deployment to WooCommerce shop
Beyond Web Development also designed and launched an online merchandise store for Hip Hop Shop Radio. The WooCommerce-powered shop features a range of branded items, including shirts, hoodies, backpacks, and water bottles. This merchandise offering provided an additional revenue stream and helped strengthen the brand’s presence.
- Provided Analytic Reports and brokered a sponsorship deal with 22 Red
Comprehensive analytic reports were provided to give Roc detailed insights into the station’s performance, including stream counts, page visits, and social media engagement. Additionally, Beyond Web Development brokered a sponsorship deal with 22 Red, enhancing the station’s revenue potential and brand visibility. This partnership further solidified Hip Hop Shop Radio’s position in the market.
Objectives:
1. Developed a fully functional, well-branded streaming platform tailored to Hip Hop Shop Radio’s unique needs. This platform not only offered seamless streaming capabilities but also reinforced the brand’s identity with a cohesive design and user experience.
2. Established a strong online presence by setting up social media accounts and acquiring relevant domain names. Additionally, a custom logo was created to enhance brand recognition and visually represent Hip Hop Shop Radio’s identity.
3. Implemented advanced analytics to track key performance metrics, including streaming data, website traffic, and social media engagement. These insights allowed for data-driven decisions and optimization of the platform’s performance.
4. Built organic traffic through strategic social media promotion, leveraging various platforms to engage the target audience and increase visibility. This approach helped grow the station’s listener base and fostered a community around the brand.
Strategy:
1. Created a website optimized with targeted keywords specifically designed to attract the Classic Hip Hop audience. This strategic approach ensured that the site would rank highly in search engine results, driving relevant traffic to Hip Hop Shop Radio.
2. Enhanced content optimization and brand positioning across the website and social media channels. This effort ensured consistent messaging and a strong brand presence that resonated with the target audience, helping to establish Hip Hop Shop Radio as a go-to destination for Classic Hip Hop.
3. Developed an online merchandise store integrated with WooCommerce, utilizing a drop-shipping tool to streamline operations. This setup allowed Hip Hop Shop Radio to offer a wide range of branded products with minimal overhead, creating an additional revenue stream while enhancing brand engagement.
Results:
- The station launched successfully, attracting high listenership from the very first show.
- Search engine rankings saw marked improvement, driving increased organic traffic to the site.
- By the third month, online sales experienced a noticeable uptick, alongside a significant increase in overall listenership.
- Detailed analytics reports provided key insights that facilitated a meeting with 22Red, resulting in a valuable sponsorship deal.
- The enhanced online visibility also led to greater brand recognition, solidifying Hip Hop Shop Radio’s position in the Classic Hip Hop community.
Conclusion:
The collaboration proved to be a tremendous success. Hip Hop Shop Radio has risen to become the number one Classic Hip Hop station in the state, with ratings soaring to new heights. Roc now relies on Beyond Web Development as his dedicated marketing department, consistently monitoring analytics to ensure the station stays on track and continues its upward trajectory.
