Background:
DNH Music, a local musician who recently signed a label deal, was ready to promote their latest hit song and music video. They required a landing page to showcase the single and its accompanying video effectively. The site was designed with the flexibility to expand in the future, incorporating features for merchandise sales and tour date management as their career progressed.
Overview:
DNH Music had begun developing their own website but struggled to keep up with the numerous tasks required to make it fully functional in a short timeframe. With the release of their single approaching, Daylin needed the site completed quickly to ensure everything was in place for the launch. The urgency of the situation highlighted the need for a streamlined solution to get the site up and running efficiently.
Services Provided:
- Domain transfer
The Beyond Web Development team began by transferring DNH Music’s domain name to our hosting platform at no additional cost. This initial step ensured a smooth transition and allowed us to manage all aspects of the site’s performance under one roof. By handling the domain transfer, we laid the foundation for a streamlined development process.
- Full site redesign
The existing design of DNH Music’s site had significant flaws and was no longer meeting the needs of the artist. We undertook a comprehensive redesign to address these issues and create a functional, visually appealing site that aligned with the artist’s brand. The new design was crafted to enhance user experience and support the promotion of their latest single.
- Site build
Given the urgency of the single’s release, we prioritized delivering the landing page quickly. Our team worked diligently to build and launch the page on a tight timeline, ensuring that it was up and running to coincide with the single’s debut. The rapid development was crucial for maximizing the impact of the release.
- Hosting
To accommodate the traffic from the artist’s fanbase, we provided super-fast hosting solutions. This ensured that the site could handle high volumes of visitors without performance issues. The hosting setup was optimized for speed and reliability, essential for a high-profile launch.
- Integrate YouTube video
We seamlessly integrated a YouTube video into the site, showcasing the artist’s latest visuals. This integration enhanced the landing page by providing an engaging display that complemented the single. The video served as a dynamic element, capturing the essence of the song and drawing visitors in.
- Integrate Feature FM widget
We incorporated the Feature FM widget, a premier link tool widely used by musicians. This tool provided valuable analytics and tracking capabilities, helping to monitor and analyze fan engagement. Its integration was essential for optimizing the artist’s promotional efforts and understanding audience interactions..
- Connect Email and set up mailing list
DNH Music had previously purchased an email account through GoDaddy, which we integrated into the Feature FM platform. This setup enabled demographic tracking of the artist’s fanbase and streamlined email communications. By connecting the email and establishing a mailing list, we facilitated more effective engagement with the audience.
- Set-up LinkTree for social media
We took care of setting up LinkTree, a service that integrates with social media platforms like Instagram. DNH Music provided the product details and login credentials, and we handled the setup. LinkTree allowed for efficient management of social media links, improving the artist’s online presence and connectivity.
- Analytics
We implemented a comprehensive analytics system using GA4, Feature FM, and LinkTree to track key metrics. This setup monitored spins, conversions, and site visits, providing valuable insights into the site’s performance and user engagement. The data collected helped refine strategies and measure the success of the artist’s online efforts.
- Strategy Call
DNH Muzic leveraged our strategy calls to fine-tune their social media campaign, ensuring it was headed in the right direction. Our team collaborated with them to develop a structured workflow for post scheduling, helping to streamline their content creation process and ensure consistency across platforms. This approach allowed DNH Muzic to enhance their online presence, increase engagement, and effectively align their social media efforts with their overall brand strategy.
Strategy Used:
This project was time-sensitive. DNH Muzic reached out to the Beyond Web Development team months in advance, but due to his busy schedule filled with recording and traveling, we struggled to find a suitable time for collaboration. As the release week for the single approached, we needed to quickly coordinate and finalize all elements for a successful launch.
Results Achieved:
The Beyond Web Development team took over the project on a Friday and had the site up and running by Monday. The fully launched site was equipped with comprehensive tracking capabilities, monitoring spins, clicks, and shares across all platforms. Utilizing LinkTree, Feature FM, and GA4 for analytics, DNH Muzic now has an effective tool for engaging with fans and supporting his upcoming tour.
