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  • Chessmind Clothing and Chessboards: Strategy Makes the Brand
Chessmind Clothing and Chessboards: Strategy Makes the Brand

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Background:

Jawan, a multi-talented entrepreneur with a diverse range of ventures, first crossed paths with our CEO, Aniekan, during their college years. Their friendship has endured since then, and when Jawan decided it was time to establish a website for his ChessMind Clothing brand, he knew he could rely on Aniekan’s expertise. This longstanding relationship and trust led Jawan to turn to Beyond Web Development to create a site that would effectively showcase his innovative clothing line. Their personal connection and mutual respect ensured that the project was executed with a deep understanding of Jawan’s vision and brand identity.

Overview:

Jawan is a multi-talented creative entrepreneur with his own clothing brand, where he personally designs every piece, infusing his unique artistic vision into each garment. Beyond fashion, Jawan’s craftsmanship extends to custom-made chess boards, which he meticulously handcrafts, blending his love for the game with a deep appreciation for artisanal quality. As a photographer, he captures the world through his lens, adding another layer of artistic expression to his portfolio. To support Jawan’s growing ventures, our team secured chessmindshop.com, providing him with a dedicated platform to showcase and sell his diverse range of creations.

Services Provided By Beyond Web Development:

Web Design/Development

The development and design of Chessmind Shop were crafted to be truly one-of-a-kind, with the logo serving as the primary inspiration for the overall aesthetic. Our team focused on creating a visually striking and cohesive online presence that reflects the uniqueness of Jawan’s brand. To bring the site to life, we incorporated original photography provided by the Chessmind Shop staff, featuring models showcasing the clothing line and high-quality images of the meticulously handcrafted chessboards. This attention to detail ensures that every aspect of the site resonates with the brand’s identity, offering visitors an immersive and authentic shopping experience.

Hosting/Management:

We’ve established a secure network for Chessmind Shop, ensuring all transactions are protected through the robust WooCommerce platform. This provides customers with a safe and seamless shopping experience. In addition to maintaining the security of the site, our team also manages regular updates to the shop, adding new items as Jawan and his team design them. This dynamic approach keeps the inventory fresh and reflective of Jawan’s latest creations, allowing the shop to continually evolve alongside his artistic journey.

eCommerce with WooCommerce:

We chose to install the WooCommerce platform for Chessmind Shop to leverage its powerful features and flexibility. WooCommerce offers an extensive range of tools that allow us to customize the shopping experience to fit Jawan’s unique brand vision. With its user-friendly interface, we seamlessly integrated product listings, secure payment gateways, and inventory management, all while maintaining full control over the look and feel of the site. The platform’s scalability ensures that as Chessmind Shop grows, it can easily adapt, providing customers with a smooth and reliable shopping experience.

Conclusion:

Chessmind Shop has established itself as the number one retailer of chess-themed clothing in the state, continually expanding with new seasonal lines that feature the latest fashion trends in the chess world. One of the hottest items right now is the football-themed chessboards, a perfect blend of two beloved games. As the brand continues to grow, Chessmind Shop remains at the forefront of creative and innovative designs. Explore the full collection and discover your next favorite piece at ChessmindShop.com.

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