Background:
Julian, a well-known Phoenix radio personality and veteran of Power, Kiss, and his own Central City Radio, approached us as an established business owner with an outdated website and multiple challenges. Despite his experience and success, Julian was juggling many responsibilities and needed the expertise of Beyond Web Development to streamline his digital presence and bring everything together.
Overview:
Central City Radio required a comprehensive overhaul, including a responsive site update and a complete redesign, along with a range of additional services to help them achieve their goals and stay competitive in the digital landscape.
Services provided by Beyond Web Development
- Site Redesign
The original website, initially built on Wix, was completely redesigned and migrated to WordPress. This transition allowed for greater flexibility, enhanced functionality, and a more professional look that aligned with the brand’s vision. The new WordPress site offered better scalability and the ability to easily integrate additional features as the business grew.
- Graphic Design
As part of the redesign, the site’s visuals were updated with new photos and a refined color strategy. These changes were carefully crafted to reflect the essence of radio while ensuring a cohesive and modern aesthetic. The updated graphics played a crucial role in strengthening the brand identity and engaging visitors.
- Streaming Music platform
To provide seamless music streaming, the Securenet radio streaming service was integrated into the site. This integration allowed listeners to enjoy uninterrupted streaming directly from the website, enhancing the user experience. The platform was optimized to ensure high-quality audio and reliable performance across all devices.
- Merch Shop
A merchandise shop was built using WooCommerce, paired with Printful’s drop-shipping service. This setup enabled Central City Radio to offer a variety of branded products, from apparel to accessories, without the need for inventory management. The integration with WooCommerce provided a smooth shopping experience, driving additional revenue streams.
- Podcast Archive
An archive of past podcast episodes was created and integrated into the website. This feature allowed visitors to easily access and listen to previous shows, adding value to the site’s content. The podcast archive also helped in retaining listeners and encouraging repeat visits.
- YouTube Channel integration
The website was enhanced by embedding the Central City Radio YouTube channel, featuring video versions of the podcasts. This integration provided an additional content format for visitors who prefer video, increasing engagement and broadening the station’s reach. It also helped drive traffic to both the website and the YouTube channel.
- Local SEO
A targeted Local SEO strategy was implemented to increase the station’s visibility among local listeners. Key keywords were strategically integrated into the site content to improve search engine rankings. This optimization led to a significant boost in local listenership, strengthening the station’s presence in the community.
- FaceBook Pixel
The Facebook Pixel was integrated into the site to enhance the effectiveness of social media ad campaigns. This tool allowed for better tracking of user behavior and the creation of more targeted advertisements. The data collected from the Pixel provided valuable insights, leading to improved ad performance and higher conversion rates.
- Mobile App Deployment
To reach listeners on the go, a mobile app was developed and deployed to both the Apple App Store and Google Play Store. This app provided a convenient way for users to access the station from their mobile devices, increasing accessibility and expanding the audience. The mobile app featured streaming capabilities, access to the podcast archive, and more.
- Analytics
A comprehensive analytics setup was implemented using tools such as GA4, Securenet, and Meta metrics. These tools provided detailed insights into streaming performance, website traffic, and social media engagement. The data was compiled into weekly reports, allowing for ongoing optimization and informed decision-making.
- Strategy Calls
We regularly conduct strategy calls with Central City Radio to provide ongoing support for their marketing efforts. These sessions allow us to stay aligned with their goals, offer tailored advice, and help them navigate the ever-changing digital landscape. By maintaining consistent communication, we ensure that Central City Radio’s marketing strategies are effective, up-to-date, and capable of reaching their target audience. This ongoing collaboration has been crucial in driving their growth and maintaining their competitive edge in the market.
Strategy used:
The Beyond Web Development team undertook a complete redesign of Central City Radio’s website to ensure it was fully responsive across all mobile devices. Given that Central City Radio produces podcasts and radio shows on a weekly basis, it was essential to integrate both live radio streaming and video podcast episodes seamlessly into the site. Additionally, the team deployed a mobile app to both the Apple App Store and Google Play Store, enhancing accessibility for listeners on the go. To provide Central City Radio with valuable insights, Beyond Web Development also developed a comprehensive analytics report. This report consolidated all key metrics, such as listenership and site visits, into an easily readable format for CEO Julian, enabling him to effectively track and assess the progress of his business.
Results Achieved:
Central City Radio’s local engagement saw a significant boost after the Beyond Web Development team implemented a targeted SEO strategy, propelling them into the Top 5 for local podcasts. This enhanced visibility allowed them to capitalize on their popular podcast talent, such as the “Chips and Salsa” political show, which gained considerable attention from local government leaders and elevated their profile statewide. Additionally, the success of radio shows like “It’s a New Jack Swing,” hosted by local music legend Dave Miranda, established Central City Radio as a leading media company in the Phoenix metro area.
