Background:
While finishing school, Chantell reached out to Beyond Web Development with her plan to launch a hair removal business.
Overview:
Bare Beauty needed a domain name, website, booking integration, and gift card creation to get the business off the ground. Chantell collaborated closely with Beyond Web Development from her business location in Des Moines, Iowa, to bring her vision to life.
Services provided by Beyond Web Development:
- Site Design
Bare Beauty required a completely fresh design, so we built their website from the ground up. The goal was to create a modern, visually appealing site that reflected the brand’s identity and provided a seamless user experience. The new design not only enhanced the site’s aesthetic appeal but also improved its functionality, making it easier for visitors to navigate and engage with the content.
- Hosting
For hosting, Bare Beauty entrusted us with safeguarding their customers’ private information through our partnership with WP Engine. Known for their top-notch service, security, and speed, WP Engine is unmatched in the industry, providing the reliability and protection that Bare Beauty needed. By choosing BWD hosting, Bare Beauty ensured that their site would be fast, secure, and capable of handling increased traffic without compromising performance.
- Bookings/Calendar integration
To streamline appointment scheduling, we integrated the Calendly calendar tool into the Bare Beauty website. This integration allowed customers to easily book appointments and make deposits directly through the site, enhancing convenience and user satisfaction. The seamless booking experience also helped Bare Beauty manage their schedule more efficiently, reducing administrative tasks and improving overall customer service.
- Analytics
To monitor and optimize site performance, we implemented Google Analytics on the Bare Beauty website. This powerful tool provided detailed insights into site traffic, user behavior, and other key metrics. By leveraging these analytics, Bare Beauty could make informed decisions about their online strategy and continuously improve their digital presence..
Strategy Used:
Fresh out of school, Chantell was fully prepared to launch her business online, with all the necessary assets—photos, examples, testimonials, and key information—ready to go. This thorough preparation allowed the Beyond Web Development team to jump right into building her website. We quickly integrated a calendar booking system, enabling her clients to easily schedule appointments and secure their bookings with a deposit, streamlining the process and enhancing her business’s efficiency from day one.
Results Achieved:
At the six-month mark, Chantell successfully expanded her business by adding tattoo removal and laser hair removal services. A year later, the Beyond Web Development team partnered with her again to rebuild the Bare Beauty website, accommodating further growth with the introduction of Oxygen Therapy and Zero Gravity Chairs. Today, Bare Beauty is thriving, a testament to the ongoing collaboration with Beyond Web Development.
